In games advertising

The chance:

Now that many people play games online it is possible to insert ads into games at short notice, land even create campaigns that integrate brands into the game-play. There are many ways of using online games to advertise to their players.

The way:

In-game advertising works best when it is relevant to the game, when it becomes part of the game, and when it encourages the active participation of the gamer.

The best way to use games is not just to advertise, but to integrate the product into the context of the game in a clever way. If this is done well and it is fun, game players are likely to accept the product and interact with it, by ‘eating’ a branded hamburger in a virtual fast-food restaurant, for example.This works even better if the product placement is combined with a real-world campaign. For example, players can collect promotional points from soft drink cans, and then use these points to get special items in the game. Or players who complete certain tasks in the game have the chance to win a new laptop.

The best way to use games is not just to advertise, but to integrate the product into the context of the game in a clever way. If this is done well and it is fun, game players are likely to accept the product and interact with it, by ‘eating’ a branded hamburger in a virtual fast-food restaurant, for example.This works even better if the product placement is combined with a real-world campaign. For example, players can collect promotional points from soft drink cans, and then use these points to get special items in the game. Or players who complete certain tasks in the game have the chance to win a new laptop.

The profit:

Product placement is more difficult to evaluate. If it involves an in-game item, then the number of times that item is used is one measure of its effectiveness. If it involves a promotion, then the number of people who participate is another.

Source: Zenithoptimedia

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One Response to “In games advertising”

  1. laptop » In games advertising Says:

    […] Jamendo Blog wrote an interesting post today onHere’s a quick excerptOr players who complete certain tasks in the game have the chance to win a new laptop….Or players who complete certain tasks in the game have the chance to win a new laptop…. […]


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